Investment in Future Generations


We invest our time in promoting women’s soccer and our winter event is a testament to that. This event serves above all to transfer the values of respect, diversity and unity that characterize soccer and sport. The fundamental message is to trust in future generations and give girls the opportunity to believe in themselves, regardless of each other’s paths. Giving an example of hope and passing on experiences is the aspiration of Ashley and Yes She Canada. Through this event, food donations are also raised and given to charities such as the «Knight’s Table». At each registration, a girl attending is asked to bring a food box that will be given to the various charitable partners of Yes She Canada. This provides a new outlook for these children and shows the importance of giving back and community that are important both in sport and in life.

Tackle environmental problems

We are involved in tackling environmental challenges and that is why we connected with Nordic Blue Crude; a Norwegian industrial company that will produce a ready-to-use, environmentally friendly synthetic fuel. Global warming, air pollution and transportation are three of the biggest environmental problems that continue to intensify. It is critical to produce renewable solutions and Nordic Blue Crude is proactive in doing that.

Challenge to Alleviate Food Insecurity

Ashley Lawrence teamed up with Ryan Reynolds to help combat food insecurity and provide assistance to families and frontline workers amid the Covid-19 crisis. She took part in this challenge to encourage people to donate the amount of their choosing and in return, have the possibility to win a trip to Toronto to attend the next Yes She Canada event. She also proposed a one-on-one training session, one of her signed jerseys and a package from Adidas. 100% of the funds raised will benefit families and the frontline workers through: Meals on Wheels, No Kid Hungry, America’s Food Fund, Feeding America and World Central Kitchen